How Much Can Real Estate TV Personalities Make On Social Media?

  • Joanna Gaines is the highest-earning TV home improvement star on social media, able to charge an estimated $45,329 per sponsored post, which is over double her husband Chip Gaines can make, who ranks second.
  • Christine Quinn ranks third, with the potential to earn an estimated $13,854 per sponsored Instagram post.
  • Stars from Selling Sunset, Property Brothers, and Million Dollar Listing also feature in the ranking.

Research reveals social media’s highest-earning TV real estate personalities.

The research, conducted by real estate experts Agent Advice, examined the social media profiles of every TV personality from a real estate or home improvement show and used the Influencer Marketing Calculator to establish which star has the most influential social media presence and how much they can earn per sponsored Instagram post, if they were partner with brands on the platform.

The research revealed that Joanna Gaines is the highest-earning TV home improvement star on social media. The designer and entrepreneur could earn an estimated $45,329 per sponsored post on Instagram due to her immense follower count of 13.7 million. Joanna and her husband Chip Gaines have numerous revenue streams, including the Fixer Upper series, Magnolia Realty, Magnolia Network, Magnolia Homes and numerous retail and restaurant businesses in their native Texas, amounting to their estimated net worth of $50 million collectively.

Co-host of Fixer Upper and husband of Joanna, Chip Gaines, ranks second. The contractor and entrepreneur has the second-highest Instagram following of 5.1 million, allowing him to earn an estimated potential of $17,126 per sponsored post on Instagram. Chip also runs several businesses, including a real estate company, construction company, and retail store.

The research revealed that Christine Quinn is the third highest-earning real estate TV star. The breakout star of Netflix’s hugely popular Selling Sunset has an Instagram following of 4.1 million, the third-highest follower count in the ranking, which means the real estate agent could earn up to $13,854 for a single sponsored Instagram post.

The fourth highest-earning real estate star on social media is Chrishell Stause. The actress and Selling Sunset star can expect to earn up to an estimated $12,083 per sponsored Instagram post due to her 3.6 million followers and also has the second-highest engagement rate in the ranking, with 2.97%.

Heather Rae Young can expect to earn up to an estimated $10,151 per sponsored Instagram post, making her the fifth highest-earning real estate TV star. The Selling Sunset star has three million followers on Instagram and an engagement rate of 4.09% – the highest rate in the ranking – making her Instagram account ideal for sponsorship deals. Heather’s husband, Tarek El Moussa, also features in the ranking, placing 15th overall. The real estate investor found fame with the launch of the HGTV series Flip or Flop and can expect to earn up to $4,328 per sponsored Instagram post.

The sixth highest-earning star is Jonathan Scott. As one-half of the Property Brothers, Jonathan has 2.6 million followers on Instagram, allowing him to earn an estimated $8,871 per sponsored post. Following closely behind is the other half of the Property Brothers, Drew Scott, who ranks seventh. Drew has an Instagram following of 2.5 million, which allows him to earn up to $8,289 per sponsored post. Outside of their TV show, the brothers have authored several books, founded Scott Brothers Entertainment, and even developed the Property Brothers Home Design app.

TV Personalities

The top ten is rounded out with Selling Sunset cast members Mary Fitzgerald ranking in eighth place and Emma Hernan in ninth, followed by Christina in the Country star Christina Hall in tenth place.

Chris Heller, Co-founder of Agent Advice commented on the study: “Ranging from real estate agents, remodelers, investors, and interior designers, many popular TV show hosts have become celebrities in their own right and have been able to develop huge followings on social media.

“Real estate has always been a hot topic. These findings highlight the success and popularity of real estate and home development TV shows, with many hosts able to live comfortably on income from social media alone.”

The Highest Earning Real Estate And Home Improvement TV Stars 
Rank  TV star  Instagram handle  Followers  Engagement rate  How much they can earn per sponsored post 
1.  Joanna Gaines  joannagaines  13,700,000  0.23%  $45,329  
2.  Chip Gaines  chipgaines  5,100,000  0.72%  $17,126  
3.  Christine Quinn  thechristinequinn  4,100,000  0.79%  $13,854  
4.  Chrishell Stause  chrishell.stause  3,600,000  2.97%  $12,083  
5.  Heather Rae Young  theheatherraeelmoussa  3,000,000  4.09%  $10,151  
6.  Jonathan Scott  jonathanscott  2,600,000  0.59%  $8,871  
7.  Drew Scott  mrdrewscott  2,500,000  1.16%  $8,289  
8.  Mary Fitzgerald  themarybonnet 2,100,000  0.42%  $7,158  
9.  Emma Hernan  emmahernan  2,100,000  2.50%  $7,099  
10.  Christina Hall  thechristinahall  1,800,000  1.77%  $6,143  
11.  Ryan Serhant  ryanserhant  1,700,000  0.20%  $5,821  
12.  Fredrik Eklund  fredrikeklundny  1,400,000  2.62%  $4,654  
13.  Jason Oppenheim  jasonoppenheim  1,300,000  1.10%  $4,625  
14.  Maya Vander   themayavander  1,300,000  0.56%  $4,480  
15.  Tarek El Moussa  therealtarekelmoussa  1,300,000  0.37%  $4,328 

The study was conducted by Agent Advice, a community dedicated to providing the best real estate practices, product reviews, and insights from top agents.