Less than a third (31%) of UK banks say sustainability is a top concern

Less than a third (31%) of UK banks say sustainability is a top concern

  • Less than half of UK banks (45%) are planning for sustainability initiatives
  • COVID-19 and industry demands the main barriers inhibiting sustainable banking
  • Banks using digital technologies in a bid to make their operations greener such as machine learning and artificial intelligence

Sustainability is not a boardroom priority for most UK banks, according to new research published today.

The research, commissioned by Mobiquity, a full-service digital transformation enabler, and conducted by Censuswide reveals that less than a third (31%) of banks in the UK believe that sustainability is a top concern for their business.

Among the banking executives surveyed, less than half (45%) are planning for sustainability initiatives. The main barriers cited by banking executives to adopting sustainable behaviours were the COVID-19 pandemic (31%) and industry demands (31%), followed by over a quarter expressing long term commitment to execution (26%) as a key barrier.

Sustainability was low on the list of boardroom priorities – in fifth place out of seven – behind customer retention and COVID-19, changing customer expectations, digital transformation, and increased competition, the research also found. Meanwhile, under six in 10 (58%) banks said that they had made someone responsible for sustainability on their board.

For those UK banks championing sustainability the most common form of initiative is carbon credits, with almost half (48%) investing in these schemes. Banks are also using technology to make their operations greener with over 7 in 10 (72%) saying that they are using technologies such as intelligent automation and machine learning to make their business more sustainable.

Commenting on the report, Dr Ben Caldecott, Director, Oxford Sustainable Finance Programme, University of Oxford and COP26 Strategy Advisor for Finance, UK Cabinet Office said: “Sustainable finance creates huge opportunities for the banking sector, and in addition to supporting clients transitions towards sustainability, banks will also need to become much more sustainable themselves, not only for their financed emissions, but for their own activities and operations.

“The banking sector is where the financial system and the real economy meets. It is in the interests of banks to move quickly given the scale of the opportunities and the risks that are already materialising. Banks need to develop comprehensive strategies, together with detailed plans for implementation tied to appropriate resourcing and levels of accountability to ensure implementation. For example, by enabling investments in digital capabilities, such as platforms that enable new forms of client engagement with sustainability and impact investing.

“Critically, it is also in their own commercial interests to do so and they should not wait for regulation or the enforcement of recently updated regulations.”

Matthew Williamson, VP of Global Financial Services, Mobiquity said: “Our report shows that most UK banks are not doing enough to be sustainable. Not only will this have a large impact on the environment, but in the future, they will find that attracting customers and retaining talent will become difficult. 

“Customers may decide to vote with their feet and investors may pressure banks to improve their performance on sustainability as it becomes a key business metric.

“Overall, the role of the bank in society is changing from a wealth repository to a digital lifestyle enabler. There is a golden opportunity therefore to build on existing awareness around digital and its role in creating sustainable banking outcomes, by embracing digital innovation that lays the foundation for achieving an eco-conscience across banking and financial services.”


Mobiquity is a full-service digital transformation enabler that delivers compelling digital products and services that serve a purpose, by blending strategy, creative and engineering. We apply a sector agnostic approach to human centered innovation applied with in-depth industry expertise.